Lefort's New Brand

Lefort's Brand changed, but our goal remains to ensure that the latest technological advantages under Industry 4.0 and Digital Transformation concepts, like Fintech, Intelligent Robotic Process Automation (iRPA), Machine Learning, Artificial Intelligence, Blockchain, among others, get translated into useful, practical, and simple tools that transform the way our customers and their organizations operate.

Like Gregorio Samsa in Kafka’s allegory. Our brand underwent a metamorphosis, and we have a good reason to do it.

Justification.

As Benedetti said, because everyday is a new beginning, because this is the time and the best moment.

Our first brand was created before the company was what we are now and want to be. We believe that all human are destined to reach their greatest potential, human intelligence must be focused on creating things that improve lives and environments in the best possible way. Technological progress will always be fascinating, but is worthless if not truly applied to improve the lives of people and societies.

We decided to change our logo and use an organic typography, exclusively created to the extent of such an ambitious project and with such special qualities as ours.

We are sure that you realized the change of our color palette, much warmer, stimulating and dynamically positive.

It is not only an evolution of our brand, it is about the growth of Lefort as a company and as human beings that adapt and improve in all aspects.

Technicalities.

We developed several versions of our logo, which will allow us to work in different contexts and applications. Always trying to keep cohesion between variants.

In the coming months, you will see Lefort’s new visual elements that reflect this new style: in our apps, social media, etc. And of course, you will see a constant improvement from us, so you can be sure that the best is yet to come.

Closing.

In short: We have evolved and our new brand is a manifesto of it. Thank you for your trust and support along the way, rest assured that we will continue to improve for you.

Fondly. The Lefort team.